Landing Pages

PG — Parental Guidance

R — Restricted

Note: These are to be restricted to display for anyone under 17 years old (allowed with permission or in the presence of adults).

NC-17 — No One 17 and Under Admitted

NSFW — Not Safe For Work

B — Adult

Please feel free to contact your account manager if you have any remaining questions regarding this matter.

Creatives

Please review this quick guide on ad rankings in order to give you a better understanding of how your ads and landing pages are ranked by our moderation team.

Determining the type of ad, we consider:

• image content and quality;
• semantic, grammar and stylistic integrity of the title;
• combination of the headline with the image

The types of creatives are determined and ranked in accordance with the Adskeeper creative policy.

We make sure that the preferences of advertisers and webmasters match perfectly. The right type of the ad will attract the target audience and guarantee the correct rotation on the corresponding sites.

Types of creatives within our system:

1. PG: Parental Guidance: requires adult supervision;
2. R: Restricted: restricted to be displayed for anyone under 17 years old (allowed with permission or in the presence of adults);
3. NC17: No one 17 and under admitted: invalid content for anyone under 17;
4. NSFW: Not safe for work: content with erotic implications.
5. B: erotic or hideous content which is a bit over the top for NC17 and NSFW ranking

Do’s and Don’ts:

PG type:

• grammatically correct and stylistically consistent headline;
• relevant and high-quality image;
• integrity of ad;
• compatibility between image and title
• sexually suggestive content;
• images of people with naked body parts (e.g. bust, abdomen, legs above the knees);
• provocative or vulgar headlines;
• violence;
• adult themes;
• misleading statements;
• personal attributes

R type:

• colloquial words and expressions, abbreviations, slang;
• headline is acceptable to be not 100% relevant;
• fictional stories and fictional characters;
• images with naked body parts of non-sexual nature;
• imperfect image quality (slight pixelation, etc.);
• provocative or vulgar headlines
• provocative or vulgar images with an erotic nature;
• violence;
• adult topics

NC17 type:

• provocative and shocking headlines;
• controversial topics;
• strange, peculiar, irritating or disgusting images
• sexually suggestive images of any kind;
• pornography or erotica;
• sexually explicit words and phrases (sugar mom/sugar daddy/milf/ fuck)

Note: NC17 ads look, in a way, aggressive, disgusting and shocking. This type of creative does not envisage materials of a sexual nature.

NSFW type:

• colloquial words and expressions, abbreviations, slang;
• images of women in lingerie;
• provocative and shocking headlines;
• sexually suggestive material;
• sex scenes from entertainment (e.g. movies)
• pornography;
• erotic;
• nudity;
• intercourse process;
• prostitution or any references to sex for reward;
• vulgar, obscene, offensive phrases or words

Note: This type covers content that falls under the “adult” category (pornographic content is prohibited!). Creatives may be sexual in nature and sound sensational and shocking. In this case, the creative should still not contain nudity, pornography, erotica, or implication of sexual intercourse.

In order for your creatives to pass moderation successfully, it is very important to be able to determine the fine line between vulgarity and sexuality

B type:

• colloquial words and expressions, abbreviations, slang;
• adult topics;
• provocative and shocking headlines;
• sexually suggestive material;
• implied nudity (e.g. image of topless woman from the back);
• strange, peculiar, irritating or disgusting images
• pornography;
• intercourse process;
• prostitution

Note: B type creatives cover both NC17 and NSFW types but with a slightly wider boundary for sexual and shocking content. Keep in mind that pornography, complete nudity, and realistic images of vitals are still prohibited.

See more detailed description here

Prohibited content and practices

• Erotic, pornographic content;
• Phishing, malicious content, malware files;
• Advertising of illegal products and services;
• Weaponry;
• Materials related to terrorist groups and acts of terrorism;
• Use of minors for irrelevant, prohibited categories (e.g. dating, weight loss, etc.);
• Humiliating, indecorous, mortifying, dissolute materials;
• Fortune-telling products and services;
• Dating sites emphasizing on sexual intercourses;
• Medicaments, online drugstores;
• Smoking-related materials;
• Fraudulent moneymaking services, investment schemes with high risk involved;
• Third-party rights contravention (e.g. watermarks);
• Unconfirmed celebrity, brand, service endorsement.

Restricted content

• Dating services;
• Online casinos, lotteries, sweepstakes, gambling;
• Alcoholic beverages;
• Computer or mobile software downloads;
• Online banks, crediting services, and other financial institutions;
• Weight loss products, supplements, and other self-perfection products;
• Vaping goods and electronic cigarettes;
• Subscription services(e.g. video streaming platforms);
• Religion-related materials;
• Politics-related materials(e.g. electioneering).

Thumbnail images

Thumbnail image technical parameters

Size: 600*400 pixels
Dimension: no less than 72 dpi and 300 dpi is preferred.
Format: .jpg, .png, or steady .gif.

What to avoid while choosing a perfect image for your ad:

• Poor quality;
• Amateur Photoshop editing;
• Side borders;
• Distorted, stretched images;
• Watermarked images;
• Excessive elements(e.g. red circles, arrows, etc.).

Headlines

Title length: 65 characters

Please avoid the following practices in your headlines:

• Illiteracy, senselessness, unnecessary punctuation;
• False, deceptive statements;
• Exaggerating with uppercase;
• Obscene language;
• Usage of website URLs;
• Usage of addresses, phone numbers, and any other contact information.

B LP-Type

It mostly deals within 4 scopes:

• sexual connotation;
• gross and disgusting content;
• risky offers;
• celebrity endorsement and fake web pages approach.

Let’s precisely review every part separately

1. Sexual Connotation

Sexual provocation, sexual connotation, suggestive images, casual close -to-adult dating offers, explicit phrasing, etc.

Examples of compliant Landing and Offer Pages

Thus, we allow using suggestive and explicit images; however, we strictly prohibit pornography, prostitution and aberrant sexual practices.

Examples of non-compliant Landing and Offer Pages

2. Gross and Disgusting Content

Examples of compliant Landing and Offer Pages

Examples of non-compliant Landing and Offer Pages

3. Risky Offers

Financial offers, trading, binaries, ICO and cryptocurrency transactions, torrents, video streamings and all other kinds of restricted content.

NOTE: Offers should be approved by our legal department!

Prohibited content:

• human trafficking;
• drugs;
• disturbing content: dead bodies, terrorism;
• weapons and explosives;
• spam, spyware, malware, illegal hacking devices, phishing websites
• prostitution;
• child porn;
• counterfeit alcohol or tobacco products;
• propaganda of violence or antisocial behavior;
• propaganda of illegal or anti-social actions;
• information attacks against other countries or people

4. Celebrity Endorsement and Fake Web Pages Approach

LPs/OPs containing illegal celebrity endorsement, doctors and physicians illegal endorsement, porn actors, suggestive sexual health offers, including penis enlargement, web design issues, etc.

Fake Celebrity Endorsement Funnel

What is this?
Landing pages with a fake celebrity endorsement advertorial are linked to creative designs that adhere to its concept/storyline.

Make sure you follow the list of requirements for this kind of funnel:

• OK-to-go only for Nutra vertical (ED, Weight Loss, Women’s Health, etc.) and Trading vertical (Personal Investing - Options & Stocks and Bonds and Business and Finance - Currencies);
• Advertorials contain no disregarding, aggressive and offensive claims;
• Advertorials contain no disregarding, aggressive and offensive photoshop manipulations;
• Thumbnails do not depict celebrities who are not characters of advertorial they lead to;
• Ad text and thumbnail do not misrepresent the advertorial concept;
• Headlines do not sound aggressive and/or offensive..

e.g.

Fake Web Page design approach examples

B Ad-Type Creatives

Examples

B-Ad-Type Non-Compliant Ads

Product

Before launching your new campaign, please be sure to review and understand our content policies. Please be aware that these policies are not exhaustive and are subject to change without prior notice.

Content Policies

Prohibited content and practices

• Promotion of illegal substances or activities;
• Illicit drugs, prescription drugs;
• Adult content: overly sexualized content, escort services and prostitution, erotic content, pornography,
• dating sites in which money or an item are exchanged for a date;Sexualization of children;
• Hateful content: content that may insult one's gender identity, sexual orientation, faith, creed, race,political preferences, disability, medical conditions;
• Disturbing content: dead bodies, acts of violence, terrorism, open wounds, grotesque content;
• Weapons and explosives;
• Products or services claiming to predict the future;
• Misleading content, slanderous reports;
• Third-party brand names and logos without permission, copyright infringement;
• Fundraising organizations;
• Spam, spyware, malware, illegal hacking devices, phishing websites;
• Automatic downloads;
• Torrents.

Restricted content

If you want to run content from any of the following restricted categories listed below, please contact your account manager for assistance.

• Dating services;
• Video gaming;
• Cryptocurrency offers;
• Binary;
• ICO;
• Financial services;
• Self-improvement products;
• Software downloads;
• Subscription services;
• Supplements;
• Sweepstakes or contests;
• E-cigarettes and vaping products;
• Gambling offers;
• Healthcare products and supplements;
• Sexual health offers and sex toys;
• Non-profit volunteer and charity organizations;
• Crowdfunding;
• Political content;
• Services that are prone to abuse.

Push Creatives

Images

Tech requirements:

Image file size should be no larger than 5 mb;
Acceptable formats are jpg, jpeg, png, steady gif;
Image size should be 492x328 or bigger - your ad image will be automatically optimized for a corresponding device by the system

Don'ts:

• Images with color borders;
• Animated images;
• Blurry, distorted or poorly photoshopped images;
• Images with arrows, circles and other elements that appear to be annoying, irrelevant or aggressive;
• Copyright infringing activities;
• Use of third-party brand names and logos without permission;
• Illegal celebrity endorsement;
• Disturbing imagery: dead bodies, acts of violence, terrorism, open wounds, grotesque images;
• Images depicting overly sexualized content, escort and prostitution, erotica, pornography;
• Sexualization of children;
• Images that may insult one's gender identity, sexual orientation, faith, creed, race, political preferences, disability, medical conditions;
• Depictions of illicit drug use.

Texts

Tech requirements:

Headline contains no more than 30 symbols
Advertising text contains no more than 40 symbols

Don'ts:

• Macros in headlines and advertising text;
• Multiple punctuation marks/ellipses;
• Offensive wording, f-words, erotic, pornographic wording;
• Poor grammar;
• False and misleading statements;
• Copyright infringement;
• Illegal celebrity endorsement;
• Use of third-party brand names and logos without permission;
• Headlines which may insult one's gender, identity, sexual orientation, faith, creed, race, political preferences, disability, medical conditions.

What do they look like?

Some of you can get such notifications on a daily basis.

The thumbnail formats are different depending on the device you use:

• Rectangular crop is for widescreen banner (Android, Windows desktop and mobile);
• Square crop is for standard push notification format (Mac OS).

Creative best practices

Short. Creative. Meaningful.

• Overtake your competitors and increase users sign-ups with ads involving the use of a minimum of words and simple yet catchy graphics.
• Forget storytelling approach, make a sense of urgency combined with juicy details. Add emojis, stickers, splashes or buttons to your images.
• Do not use cluttered images for push ads. Literally it doesn’t make any sense here. Try using images with big, bright object with minimum items on the background.

Make your push notification seem useful

Use catchy phrasing and intrigue your audience

Make it short

Speak in first person

Use time frames and countdowns, make your audience hurry up!

Make your user feel involved in something only insiders know about

Use reminders

Make it intimate

Make your audience want to “join the club”

Express joy!

General Rules

• Ads, LPs and OPs can be more provocative and suggestive within a reasonable range (no nudity*, no pornography/erotica, no sexual intercourse).
• Penis enlargement is allowed.
• Fake web pages designs, celebrity endorsement, porn actors, real practicing doctors endorsement are allowed.

Ads

Titles wording of ads may contain:

Measurements (e.g.centimeters/inches, etc.) - OK BUT Terms ‘Penis/ejaculation’, f-words - NO!Product name - NO!

LP

Offer Page

see LP rules +

Step 1

Define the rejection reason.

Step 2

Need more details?

Content and Creative Guidelines GeoEdge Security Partner

Step 3

Contact your account manager or Support team for assistance.

Why do we do this?

It will increase the user’s security while using your website;
Your landing pages will be displayed in all browsers.

More about HTTPS

It’s a protocol which encrypts the data of the user’s device while visiting a webpage. The protocol can be activated by downloading an SSL-certificate. As a result, the website becomes a secure place to enter passwords, bank cards data and personal information because a website’s owner receives your data already encrypted.

Usage of secure protocol extension isn’t something new. That’s why almost every browser sends an alert about an insecure connection or doesn’t display ad at all.

What do you need to do?

Change the links of active ad campaigns if you already have an SSL-certificate;
OR
Buy an SSL-certificate and install it on your website using our guide.

Guide

SSL-certificate stands for Secure Sockets Layer, a global standard security technology that enables encrypted communication between a web browser and a web server. When it’s installed on a website you can see a green, golden or grey lock at the beginning of the address line or just a green address line.

If SSL-certificate is not installed on your website you can buy and activate it following 3 easy steps:

Step 1. Choose the most applicable SSL-certificate type:

• Domain verification – Suitable for projects like a personal website with payment acceptance, blog, promotional page; the fastest and easiest way.
• Organization verification – Suitable for medium-sized projects like a forum, an online store, a social network; you will need to provide documents about the company or individual entrepreneur activity to make sure that you have the right to perform commercial activities and process personal data.
• Extended verification – Suitable for large enterprises like banks, retail chains, corporate sites. Issued only for legal entities. On sites with such a certificate, a green line with the name of the company will appear.

Step 2. Send a request providing your organization and domain details to check your website. After the successful check, you’ll receive a notification and your SSL-certificate will get an active status.

Step 3. Install a certificate on your website. Ask your hosting provider for more details about the installation process.

In case of any additional questions, you may contact your personal account manager or address them to our support team: support@adskeeper.com

What are Malware, Malicious, Phishing and other types of violations?

Malware, or “malicious software,” is an umbrella term that describes any malicious program or harmful code that may invade, damage, or disable any device often by taking partial control over its host.

Malware is all about making money off users. It may steal, encrypt, or delete your data, alter or hijack core computer functions, and spy on your activity without your permission. However, it cannot damage the physical hardware or network equipment (with one exception − see the Google Android section below)

Detected violations can:

• Change user’s browser settings (e.g. set a new home-page or default search engine);
• Use system resources, thereby reducing connection speed and performance;
• Install various apps, pop-up windows and banners that work without internet connection;
• Use system resources for DDoS-attacks or cryptocurrency mining;
• Capture user’s personal data: logins, passwords, bank card numbers, and more;
• Download and install malicious software, new browser toolbars, extensions or plugins.

Malware infiltrates users’ computers when they:

• surf through infected webpage,
• follow infected redirects,
• download infected files,
• enter personal data or bank card data on suspicious web pages,
• install toolbars from undefined sources,
• set up software from unknown developers,
• open malicious email attachments,

Malicious software may be hidden in seemingly legitimate web resources or applications, therefore, our system provides thorough security checks to verify the potential threat and protect users against it.

The use of GeoEdge verification service is primarily intended to prevent propagation of malicious ads via AdsKeeper's network, as well as protect web publishers who are the potential targets of malware. surf through infected webpage, follow infected redirects, download infected files, enter personal data or bank card data on suspicious web pages, install toolbars from undefined sources, set up software from unknown developers, open malicious email attachments.

If the violation is detected on your landing page:

1. Find the scanning result by clicking the incident link.

Please pay extra attention to the main violation indicators:

Trigger − type of detected violation:

• Malicious URL
• Post-Click Malicious In Page
• Phishing URL and etc.

Impact on User − the impact the violation may have on a user:

• Potential risk
• Bad User Experience and etc.

2. For detailed information on what is considered to be malicious, click on "Threat Details" at the top of the page

3. In the pop-up window you will see which domain / link / file / script is marked as malicious. This element must be removed from the landing page!

4. Please note that inside the "Threat Details" window there is a "More Info..." button - click on it to get detailed information on flagged domain.

What should you do if you receive a violation notice

Owned Domain

If you are the domain owner and you own the code behind this domain, you need to contact your developer in order to eliminate the violation:

• provide them with the violation details and ask to remove the malicious element once violation issue is resolved,
• submit ads for re-check

Not Owned Domain

If you do not own this domain, contact the affiliate network in order to eliminate the violation:

• request the affiliate network to remove the malicious element
• send a request for re-check in our system

If you are sure that your landing page/domain is “clean” (free of malware)

• you need to request a form for rechecking the domain/landing page
• fill in additional information that is required by our security team

Why we do not accept scan results from the client made by public services as proof

https://transparencyreport.google.com/safe-browsing/overview https://www.virustotal.com/gui/home/upload https://transparencyreport.google.com/safe-browsing/overview https://www.virustotal.com/gui/home/upload

These services do not include important settings like: geo-targeting/device-targeting, which in many cases may mean that the validation result is not valid. Scanning from our side always considers the geo and device targeting set in the client campaign targeting.

This means that our algorithm selects the location and the device corresponding to the users who will see the ad. In some cases, you can see that out of 3 scans, the same link has an alert for only one specific device, or one specific geo. This means that it targets malicious elements on specific geos and devices.

In the first case, you see a legal advertising campaign works with native advertising.

In the second case, the malicious code is activated, and the advertisement starts working on the infection. But in this case, not all visitors are infected, but only those that meet the specified targeting conditions.